Books

Publications from IAP's Founding Team

Books on admission, outreach, branding, communication, and career guidance: authored by Ashish Gupta and Dr. Divya Gupta.

Ashish Gupta
Ashish Gupta

Admissions and Outreach Series

A practitioner-led series for admission and outreach professionals across India: covering strategy, marketing, counseling, and career development.

The Admissions and Outreach Playbook

The Admissions and Outreach Playbook for Indian Universities

The flagship title: a complete strategy guide for admission and outreach teams managing enrolment at Indian institutions.

Dr. Ashish Gupta · Admissions Excellence Series
📘

The IMPACT Method

The complete book on Ashish Gupta's six-stage education marketing methodology: Identity, Messaging, Pipeline, Admission, Cultivation, Transfer.

Ashish Gupta
📒

Career Guidance Series

23+ career guidance books authored by Ashish Gupta: with an OMG National Record for writing 13 books in a single month.

Ashish Gupta · Multiple Volumes
📔

Admissions Playbook: Engineering

Subject-specific playbook for institutions with strong engineering programmes.

Ashish Gupta · Coming Soon
📕

Admissions Playbook: Management

MBA and management-focused edition of the Admissions Excellence Series.

Ashish Gupta · Coming Soon
📙

Admissions Playbook: Medical

Tailored edition covering admission strategy for medical and health sciences institutions.

Ashish Gupta · Coming Soon
Dr. Divya Gupta
Dr. Divya Gupta

Branding, Communication and Photography

Dr. Divya Gupta is a PhD in Mass Communication, TEDx Speaker, National Award Winning Photographer, and Deputy Director-Communications at IES Bengaluru.

📷

Photography Demystified

Dr. Divya Gupta's definitive guide to photography: from fundamentals to professional practice. Accessible, practical, and beautifully written.

Dr. Divya Gupta
🎨

Visual Branding for Indian Institutions

How Indian universities and colleges can build distinctive, lasting brand identities through visual communication.

Dr. Divya Gupta · Coming Soon
🗣️

Communication Strategy for Higher Education

A practical guide to institutional communication: internal, external, and crisis communication for Indian campuses.

Dr. Divya Gupta · Coming Soon

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